CREATE TRUE VALUE FOR DRIVERS BY OFFERING THEM ONE OF HIGH QUALITY CE-TRAFFIC REAL-TIME SERVICES

Over last decade personal navigation has became a product of everyday use for millions of people in Central and Eastern Europe. Over-saturated market and high expectancy of users brings the need to compete by offering not only the best hardware, software and up-to-date maps but also real-time traffic information which became a must-have feature of navigation apps and PNDs.

CE-Traffic offers a complete portfolio of solution for navigation apps, connected devices and TMC enabled PNDs. All the solutions are designed for fast implementation with the best available accuracy and coverage within the region. Our TMC Location Table is implemented by major global and local geographic data providers including TomTom, Here and Emapa. We also support dynamic location referencing method OpenLR in order to reference our data to maps and systems of other vendors.

Live Traffic XML is products designed for navigation apps and connected PNDs. Premium RDS-TMC offers real-time traffic service for drivers with TMC-enabled PND.

CE-TRAFFIC OFFERS AUTOMOTIVE ORGANIZATIONS THE WHOLE PORTFOLIO OF TRAFFIC SERVICES FOR IN-DASH NAVIGATION.

With the increasing popularity of mobile apps on smartphones, drivers expect more from in-dash navigation systems. CE-Traffic offers whole portfolio of device independent traffic services that will enhance and enable dynamic navigation and location-based services for your customers in Central and Easter Europe.We offer the most accurate and granular real-time traffic data available in Poland, Czech Republic and Slovakia generated in Floating Car Data technology. Everyday we analyse over 25 mln kilometers of anonymous GPS tracking data which combined with knowledge about local drivers behaviour creates unique service used by the industry leaders.

All our solutions are designed to enable fast implementation. Our TMC Location Table is implemented by major global and local geographic data providers including TomTom, Nokia, Emapa and Navigo. We also support dynamic location referencing method OpenLR in order to reference our data to systems of other vendors.

Live Traffic XML is a real-time traffic solution for in-dash navigation in connected cars. This fast to implement solution gives the best available description of road traffic available for Czech Republic, Poland and Slovakia.

Our Premium RDS-TMC allows drivers with TMC-enabled in-dash navigation systems to enjoy benefits coming from real-time, high quality traffic information in their vehicles. Currently we offer RDS-TMC services in Poland and Slovakia, while Czech Republic provides free public

Data generated by Floating Car Data system can offer a unique content for governmental agencies for traffic management and traffic monitoring tasks. Our real-time Live Traffic XML service and historical databases contain data about travel times, real-time speeds and other derivative information about traffic flow such as congestion status.

Live Traffic XML and Historical Data can serve for various purposes:

• monitoring traffic flow for lane control
• generation of travel times for variable message signs
• showing traffic on speed maps and congestion maps
• bottleneck analysis
• traffic allerts
• traffic modelling

Floating car data technology generates robust data about traffic situation on a continuous basis. The historical database is a very valuable content for:

• transportation planning, both on strategic as well as operative level,
• evaluations of influence of temporary as well as long term changes of traffic arrangements on traffic flow,
• source for advanced modeling of transport, urban planning, noise analysis and many other application areas.

Live Traffic XML are an ideal premium content to enrich standard maps available on mapping portals or other specialized web services. Live Traffic XML format can be implemented by the customers themselves into their existing mapping solutions. All the technical possibilities of visualizing the data, data interpretation and other functionalities based on traffic data is fully in hands of our customers opting for this solution.

Live Web Maps is a set of pre-defined maps optimized for web displaying current traffic by colored maps (based either on traffic loads or real speeds). Customer doesn't have to program anything, just implement our maps into a web and has a professional presentation of traffic information. Live Web Maps can be adjusted according to customers specific requirements.

Currently used track & trace services are based on static maps. Routing as well as other functionalities are based on static model of the road network only. By embedding Live Traffic XML layer into your solutions, track & trace services providers can offer much more to their customers including completely new functionalities as well as new savings. By adding Live Traffic XML to your solutions, you could offer the following services to your customers:

• Visualization of real-time traffic situation in the control room
• Better route optimization reflecting real-time as well as predicted traffic situation
• Better arrival time predictions

More efficient journey planning and fleet management based on real-time and predictive traffic data.